The Best B2B SaaS Marketing Blogs All Founders Need to Follow

Wondering where to start in the world of B2B SaaS? We’ve compiled an epic list of SaaS marketing blogs offerings actionable advice, tips and tools of the trade—all from some of the best people in the industry.

Our SaaS marketing blogs roundup covers a little bit of everything: entrepreneurs, venture capitalists, SaaS companies, and tech communities. Each blurb includes a quick introduction as to why the blog should be on the top of your reading list, as well as a suggested “where to start” blog suggestion that aligns with B2B SaaS topics.

With so many blogs available these days, we know it can be overwhelming to know which sites are reputable and worth your time. That’s why we created this list, so you can have one comprehensive SaaS marketing blogs list to refer to time and time again.

Let’s get into it:

The Daily Egg 

Whether your goal is to increase sales, subscriptions, or get more pageviews, Crazy Egg website optimization tools can help you get there. Get rid of best practices, opinions, and design guesswork. Crazy Egg heatmaps, scrollmaps, and other visual reports will show you exactly how your customers are responding to elements on your site. On their blog, The Daily Egg, you can expect to find in-depth guides on content marketing, analytics, user experience, IT and so much more. 

Start with: 27 SaaS Customer Retention Strategies You Need to Be Using Today

ForEntrepreneurs

ForEntrepreneurs is a blog written for B2B SaaS entrepreneurs to help them address the important topics that lead to success or failure. Topics include a 9 step roadmap, highlighting how trying to skip steps leads to the most common causes of failure. SaaS Metrics (the original post that is still used by most investors and entrepreneurs to understand LTV), How to build a repeatable, scalable and profitable growth machine, Product led growth, Recruiting – the third crucial startup skill, Optimizing Open Source businesses, and how to leverage freemium–are all highlights.

Start with: SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

The Groove Blog 

Groove is the shared inbox for small businesses looking for an alternative to Gmail. Organize all your support emails in one place, route them to the right people, and get more work done as a team. You can expect no clutter, complexity, or extra features to overwhelm you. On their company blog, they cover real stories about founding, growing, and scaling a SaaS business from zero to 10M ARR. Groove is a must-read for anyone looking to grow their business online. 

Start with: 5 Easy Growth Hacks You Can Implement Today Without a Developer

The Close Sales Blog 

Close is a 100% remote team, building sales software for businesses of the future. Their SaaS helps supercharge your sales with the best CRM for startups and SMBs. Get pipeline view, calling, lead management, email automation, and more. The Close Sales Blog covers all things sales––including calls, emails, SMS, process tips and so much more. Learn directly from those who have come before you with their startup sales in-depth interviews, chatting with founders and sales leaders.

Start with: 40 open-ended sales questions + how to ask them

Growth Hackers 

Growth Hackers helps you accelerate your experimentation process. The software helps your team plan KPIs, design experiments, track status, and share results across the board. Break silos to build experiences your customers love with innovation at its core. Follow along with their blog, the premiere destination to collaborate and get inspired to help grow your business. Here, you’ll discover experimental growth processes to copy, workflow tips and tricks, and step-by-step guides for new leaders at startups. 

Start with: The Mindset Behind the Most -Competitive SaaS Businesses

HubSpot Blog 

A bit of a no-brainer, HubSpot remains one of the industry leaders when it comes to all things marketing and sales. HubSpot’s Blog for marketing, sales and customer success content, has more than 400000 subscribers and attracts over 4.5 million monthly readers. Any question you may have about marketing can be answered in one of the long-form blog posts compiled by this leading company. 

Start with: 17 Best Sales Strategies, Plans, & Initiatives for Success

Totango Blog 

Hundreds of global businesses manage customers using Totango. Their enterprise suite of customer success products allow you to connect customer data, monitor health changes, and proactively engage customers. All within one powerful, integrated platform. On the Totango Blog, you can find insights on everything from onboarding, adoption, retention, renewals and upselling. 

Start with: How To Build A Customer Centric Roadmap For Your SaaS Product

Chargify Blog 

Chargify is the only billing and revenue management platform built for B2B SaaS. For over 10 years, Chargify has enabled thousands of businesses to manage the recurring revenue lifecycle. Their vision is to become recognized by their customers as the indispensable system for running a subscription business. The Chargify Blog specifically focuses on accounting, billing and subscription management for your SaaS company. 

Start with: How to Identify Your Value Metric and Roll Out 

SaasGenius 

SaasGenius lets you find the right software for your business. They’re on a mission to make finding the right business software easier and less time-consuming. SaasGenius works with hundreds of companies and integrates with third-party service providers. Their goal is to provide the perfection and simplicity you deserve. On their dedicated blog, they provide guest posts from experts in the field. Furthermore, they also cover video creation, SEO tips , and growth strategies.

Start with: 21 most important SaaS startup metrics

OpenView Blog 

OpenView’s blog is insights, actionable advice & founder interviews aimed at helping you grow your expansion stage software company. Looking for actionable insights into improving your team? Then you should add this source to your sales blogs list. Apart from the details on skills improvement, you will find tips on selling strategies trends, and automation. In addition, this blog offers a specific view on sales and running a business.

Start with: Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group

Predictable Revenue

Predictable Revenue’s mission is to educate organizations on how to grow revenue through outbound sales development. As an original Salesforce employee, Aaron Ross was part of the early team that built the enterprise sales development function. In a few short years, the “Cold Calling 2.0″ framework helped increase Salesforce.com’s recurring revenues by $100 million. Today, it continues to help double their enterprise growth.  On his blog, you’ll find everything you need to know about growing your sales team and tactics for both inbound and outbound sales.

Start with: Utilizing Audience Engagement to Boost your SaaS Company Revenue

First Round Review

At First Round Review, they believe that there is powerful, untapped knowledge out there that can transform the way people build technology. However, there’s just one problem: It’s trapped in other people’s heads — people who are at the top of their fields, who rarely have time to share what they’ve learned. The Review is about liberating this knowledge to inspire and accelerate actions. As a result, the Review was launched to cut through the noise so that you can make an impact. 

Start with: Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes

The Help Scout Blog

Help Scout’s mission is to empower businesses with tools that serve people in the most human, helpful way. They  created Help Scout for businesses that share their passion for doing right by the customer. For many of us, great customer service isn’t a cost center — it’s an effective marketing tool, a competitive differentiator, and a cornerstone of the brand. Their in-house blog provides tips and ideas to help you delight your customer.

Start with: SaaS Customer Success: Key Roles, Strategies, and Tools

SaaStr

SaaStr has long since been the world’s largest community for business software. It’s also one of the most popular SaaS marketing blogs in the world. Their goal is to help everyone get from $0 to $100m ARR with less stress and more success.  They do that with a combination of industry-leading content and community connections. SaaStr has been named one of the Top 100 Blogs for Entrepreneurs by Forbes and one of the 50 Best Websites for Entrepreneurs by Inc. Magazine, and a Top Writer on Quora six times.  Jason, the owner, has been named by Business Insider to the 32 Most Powerful People in Business Technology.

Start with: You Aren’t Doing Enough Customer Marketing

Sonan Insights

You didn’t think you’d get through this list without a little self promotion, did you? Here at Sonan, our mission is to help B2B SaaS companies build a content strategy that aligns content marketing, sales enablement, and customer success. We focus on an education-first approach, well–suited to the needs of B2B audiences and buyers. Our in-house experts have a passion for enabling technology product growth and helping you tap into specialized skills that are difficult to find. On our blog, Sonan Insights, you can find all our insider tips and tricks for building a content strategy from the ground up. Or, check out our eBook, The Founder’s Guide to B2B SaaS Content Marketing, for a more in-depth analysis on content for startups.

Start with:  B2B SaaS Inbound Marketing: Top 6 Techniques to Use

In conclusion, we hope you found this comprehensive list of the best B2B SaaS marketing blogs helpful! If you have any suggestions, or want to be featured, feel free to email our team at [email protected].