Inbound
A demo request is enriched, qualified, scored and routed to the right rep within minutes, with a reply and booking link ready. Poor fits go to a nurture path instead of a rep’s calendar.
- Form fill
- Research and score
- Route and draft reply
Sales workflows
Give your reps more time with customers.
Account research, meeting preparation, CRM updates and follow-up all need doing. Too often, they consume the time your team needs for selling. We connect your existing sales tools and deploy repeatable workflows that prepare the work, keep records current and help your team follow through.
Start with the work that repeats
One useful workflow at a time.
We work through a recurring task with the people doing it, establish a baseline and configure the workflow around your process. We test against real work, train the people using it and maintain the setup as your tools and process change.
For your reps and account managers
A rep’s week, with the admin taken off it.
01 / Start of day
Know where to spend the day.
One message per rep, before the first meeting.
Daily briefing
Today’s meetings with context, overnight news on your accounts, the deals that need attention (ranked, with one suggested action each), new leads worth calling first, and anything promised that has not happened yet.
02 / Before the call
Walk in prepared without the research.
The time a rep spends on LinkedIn and old CRM notes, done before they open the invite.
Account research and account plans
A written brief on a target or strategic account: how it is organized, what it is prioritizing, recent news, where you already have a foothold, and who you have not met yet.
Lead qualification
Every new lead researched and checked against your ideal customer profile before a rep touches it. Company, role, fit and a short reason are written to the record, and poor fits are routed away from the queue.
Lead scoring
A score built from your own closed-won history and live signals (fit, engagement, timing), updated as behaviour changes, so the call list is ordered by likelihood instead of by date.
Call prep
A one-page brief attached to every external meeting: who is attending, what they own and what they have recently said or published, account history, open questions from the last conversation, recent company news, and a suggested agenda.
Get your team back to selling.
See which workflow is worth deploying first.
Free · 30 minutes · Microsoft Teams03 / After the call
The call ends. The admin is already done.
One recording feeds all three. This is usually the first workflow worth deploying.
Notes and CRM update
A summary logged to the deal, plus the fields your reps skip: stage, next step, close date, contacts and your qualification framework fields. Stage and amount changes wait for a one-click confirmation.
Call debrief
What was learned, what is still unknown, and where the deal is exposed, measured against the framework you already sell with.
Next steps and follow-up email
A recap email in the rep’s voice, with the agreed next steps and the right attachments, waiting in their drafts. Matching tasks are created in the CRM with due dates.
Get your team back to selling.
See which workflow is worth deploying first.
Free · 30 minutes · Microsoft Teams04 / Moving the deal
Nothing lost between meetings.
Built from everything the deal has already produced.
Follow-up meeting prep
A brief for the second and third meeting: what each earlier call established, emails since, open questions, and stakeholders not yet met.
Sales collateral
Tailored one-pagers, business cases, mutual action plans and first-draft proposals, built from your approved templates and messaging and what this buyer actually said.
Handoff document
At closed-won, a handoff for onboarding or customer success: what was sold, why they bought, who matters, what was promised, and the risks the rep already knows about.
05 / Existing customers
Renewals that do not arrive as a surprise.
For account managers, started 60 to 90 days before the date.
Renewal and QBR prep
Usage and support history where you track it, open risks, stakeholder changes and expansion angles, pulled into one brief, with a first-draft QBR deck built from your template.
Get your team back to selling.
See which workflow is worth deploying first.
Free · 30 minutes · Microsoft TeamsFor sales leaders
Walk into every review with the evidence.
Three workflows for the people who run the team. The rubric, the pipeline rules and the definition of a good deal are yours, and reps see the same scores and flags their manager sees.
- INFORMS · CALL RECORDER
Call coaching and scoring
Every recorded call scored against your rubric, with the moments worth reviewing and a short coaching note. A weekly roll-up per rep, so one-on-ones start from patterns rather than the one call you sat in on.
- INFORMS · CRM
Pipeline review prep
Before the weekly pipeline meeting, each rep’s changes since last week: slipped close dates, stage moves without evidence, deals with no next step, and commit deals at risk.
- INFORMS · CRM · CALL RECORDER
Win/loss analysis
A monthly read of closed deals and the calls behind them: why you won, where you lost, which competitors came up, and what buyers actually said about them.
Runs without a rep
Motions that run on their own.
Outbound
A target account raises money, hires for the role you sell to, or a past champion changes jobs. The account is researched, contacts are found, and a first touch is drafted and queued in your sequence.
- Signal
- Research and contacts
- First touch queued
Opportunity monitoring
Every open deal checked daily: no next step, no activity, a close date in the past, one contact only, or a champion who has left. The owner gets an alert with a follow-up already drafted, and the manager gets the weekly list.
- Daily pipeline check
- Flag and draft
- Weekly roll-up
CRM hygiene
Every week, likely duplicates are queued for a one-click merge, missing fields are filled from enrichment, and stale contacts and job changes are flagged to the owner.
- Weekly scan
- Fill and flag
- Merges queued for review
Closed-lost re-engagement
Deals lost on timing are watched for the moment timing changes: a new budget year, a new leader, a funding round. The owner gets a check-in drafted with the reason it is worth sending now.
- Lost on timing
- Trigger detected
- Check-in drafted
Renewal watch
Accounts approaching renewal are checked for risk: falling engagement, a champion who has left, open issues. The account manager is alerted and the renewal brief is started.
- 90 days out
- Risk check
- Alert and brief started
Watch · Inbound
Get your team back to selling.
See which workflow is worth deploying first.
Free · 30 minutes · Microsoft TeamsWatch · Opportunity monitoring
Get your team back to selling.
See which workflow is worth deploying first.
Free · 30 minutes · Microsoft TeamsWant one of these running for your team?
Book a discovery callWhat it is allowed to do
You decide how far each workflow goes on its own.
Every workflow is set to one of four levels, agreed in writing before it goes live. Most start one level lower than they end up, and move up once the output has earned it. How far it goes is your decision.
- INFORMS
Tells the rep
Briefings, alerts, scores and debriefs. Nothing changes until a person acts.
- DRAFTS
Prepares the work
Emails, collateral and CRM changes, ready for a one-click review.
- ACTS
Handles internal work
Logging notes, creating tasks, routing leads, enriching records. Logged and reversible.
- SENDS
Reaches customers
Off by default. Switched on only when you choose it, after we have walked through the risks, with automated checks before anything goes out, volume limits, monitoring, and a stop switch someone on your side owns.
What it runs on
Starting with what you already pay for.
If you have a CRM, a call recorder and a shared calendar, most of this list is possible. Some of it your tools already do and nobody has switched on. The workflow review tells you which, before you pay for anything built.
Each workflow is deployed one at a time, tested against your real records, and maintained after launch, so it stays correct when your CRM, your process or the underlying model changes.
- CRMHubSpot, Salesforce, Pipedrive
- CallsFathom, Fireflies, Gong, Zoom, Microsoft Teams
- Email and calendarGoogle Workspace, Microsoft 365
- OutreachHubSpot, Apollo, Outreach, Salesloft
- DataApollo, Clay
- ChatSlack, Microsoft Teams
Running something else? Bring it to the discovery call. The first question is always what you already run.
Working with Sonan
A clear starting point.
We begin with a free discovery call to understand the problem and decide whether Sonan is a fit. Where a review is useful, the $500 review produces a written assessment and recommended scope. The four-week fix is $7,500, with the scope agreed before work begins. Ongoing ownership is available from $2,000 per month, quoted in writing for your setup.
Related services
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