Archive
The work this site used to do.
Between 2021 and 2022 Sonan Digital was a B2B SaaS content and HubSpot services business. Forty-two articles and eight founder interviews are still here. They are kept because people still find them useful, not because they describe what Sonan does now.
Reading this archive
Some of it is still relevant. Some of it is history.
- The sales, CRM and revenue operations pieces are closest to what Sonan does now.
- The SaaS marketing pieces are still sound for anyone running demand generation.
- The content, SEO and website pieces are the craft of a business we no longer run.
- Nothing here describes AI implementation. That is what the current work is about.
42 articles
Everything, grouped.
The eight Founder Focus interviews from this period now live on the Interviews page as Season One.
Sales, CRM and revenue operations
Written for sales and revenue teams. These are the closest to what Sonan does now.
- The Best B2B SaaS Marketing Blogs All Founders Need to Follow2022
- B2B SaaS Inbound Marketing: Top 6 Techniques to Use in 20222022
- Online Meetings Made Easy [Meeting Booking Widget vs. Contact Form]2021
- What is Visitor Identification Software? [Give Your Sales Team Superpowers]2021
- Why Should My Small Business Adopt a CRM?2021
B2B SaaS marketing
Positioning, demand generation and lifecycle work for software companies.
- How-To Guide: Creating a Winning B2B Marketing White Paper2022
- SaaS Thought Leadership 101: A How-To Guide2022
- The Role of Paid Marketing Channels in Content Marketing2022
- The Best B2B Lead Magnets for High-Growth SaaS Companies2022
- Top B2B Digital Marketing Trends [Updated for 2022]2022
- Building Effective B2B Search Marketing Campaigns [SEM – 4 Top Tips]2022
- How to Analyze the Success of Your Content Marketing Through KPIs2021
- How to Repurpose your Content With a SaaS Email Marketing Strategy2021
- Penetration Testing as a Service for B2B SaaS: What You Need to Know2021
- The Complete CMS Guide For Your SaaS Blog2021
- What is Content Marketing? [A Beginner’s Guide]2021
- B2B Website Best Practices: [5 Tips to Improve Conversions]2021
- B2B Keyword Research [3 Top Tools to Get Started]2021
- Lead Generation Landing Page [Why & Getting Started]2021
- Why An Email List is Key in Today’s Digital Marketing Landscape2021
Content, SEO and website
The craft of the business this site used to be: content production, search visibility and website work.
- Blogging Results: How Long Will it Take?2022
- Content Strategy Alignment: Connecting Marketing, Sales, and Support2021
- SEO Copywriting Tips – What Are The Elements of Good SEO Copy2021
- SaaS Social Media Strategy: Promoting Your Content2021
- Targeted Content Marketing: What Groundwork is Required?2021
- The Best B2B Content Marketing Formats You Should Consider for Your SaaS Company2021
- Content Marketing Benefits: Why Consider a Content Marketing Strategy?2021
- Local SEO Ontario [How to Get More Traffic Locally]2021
- How to Edit Your Google Maps Listing [Google My Business 101]2021
- What is Search Engine Positioning? [SEO 101]2021
- How Much Does Content Writing Cost?2021
- Easily Accept Online Payments [Business Payment Solutions in Canada]2021
- E-Commerce Store or Website? What’s Right For My Business2021
- How To Setup A Winning Shopify Store [One That Generates Sales]2021
- How to Get Started Selling Online [E-Commerce 101]2021
- Conversion Rate Optimization Tools for E-Commerce2021
- Why Add a Live Chat Widget to Your Business Website?2021
- Looking to Attract Customers? How a Content Writing Service Can Help2021
- How to Build a Website That Generates Leads2021
- Why Your Healthcare Organization Can Benefit from Content Writing2021
- SaaS Content Writing: How to Work With an Agency or Writer2021
About the agency
Background on the original Sonan Digital.
Current work