Carried a quota
Four years as a B2B SaaS account executive selling to the same revenue teams Sonan serves now. Account research, discovery, follow-through, pipeline hygiene. We know where the day goes, and what a sales leader needs from the number.
About Sonan
Built from the sales side of the table.
Sonan began as a HubSpot services business, and that is its focus again: setting up and running the sales system behind a growing B2B team’s number, with AI where it saves real time. The thread through both is the same: practical systems that people actually adopt, built by someone who has carried a quota.
How we work
Four rules we do not bend.
- Fix the foundation first. A pipeline everyone trusts comes before anything automated on top of it.
- Use the stack you already pay for. New tools are the last answer, not the first.
- People decide. Customer-facing work waits for a person’s approval by default. Anything fully automated is your call, made with the risks in writing and with monitoring and a stop switch in place.
- You keep what gets built. Handoff is the deliverable; month-to-month maintenance is the option, not a dependency.
What we bring
Three things, all of them checkable.
Implemented HubSpot
Founder and operator of a HubSpot services business. Configured client instances, built the workflows and automations behind them, and supported the teams using them. Setup and upkeep are not new ground for us.
Runs the system
Pipeline and forecast setup, HubSpot cleanup and cost control, and the AI on top, chosen for what works best, with the approval steps and monitoring that keep your team in control of anything a customer sees.
Where the name came from
Sonan started as something else.
From 2021 to 2022, Sonan was a content and HubSpot services business for B2B SaaS companies. We wrote for marketing teams, ran HubSpot implementations, and interviewed founders for a series called Founder Focus.
That work taught us where B2B revenue teams actually lose time. What changed is the tooling. The problem did not.
The archive from that period is still online, including the eight Founder Focus interviews with the founders of Ugenie, Goodlawyer, Uxcel, LeadDelta, Chartd, Folio, Vonza, and Village Wellth. Season One is here.
Two client engagements from that period are still written up: Folio, where content work replaced paid acquisition and monthly SQLs rose 500%, and Markone Control Systems, an industrial automation project covering website, sales process and CRM that returned over 1000% on ad spend.
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