Carried a quota
Four years as a B2B SaaS account executive selling to the same revenue teams Sonan serves now. Account research, discovery, follow-through, pipeline hygiene. I know where the day goes and which parts of it are waste.
About Sonan
Built from the rep’s side of the table.
Sonan began as a HubSpot services business. Today it deploys agents and automation for B2B revenue teams, and keeps them maintained. The thread through both is the same: practical systems that people actually adopt, built by someone who has carried a quota.
How I work
Four rules I do not bend.
- One workflow at a time. A narrow result the team can inspect beats a broad rollout nobody adopts.
- Use the stack you already pay for. New tools are the last answer, not the first.
- People decide. Customer-facing work waits for a person’s approval by default. Anything fully automated is your call, made with the risks in writing and with monitoring and a stop switch in place.
- You keep what gets built. Handoff is the deliverable; month-to-month maintenance is the option, not a dependency.
What I bring
Three things, all of them checkable.
Implemented HubSpot
Founder and operator of a HubSpot services business. Configured client instances, built the workflows and automations behind them, and supported the teams using them. Deployment and maintenance are not new ground for me.
Builds the workflow
The deployment work itself: research briefs, call preparation, follow-up drafting, CRM and pipeline operations, and the approval steps and monitoring that keep your team in control of anything a customer sees.
Where the name came from
Sonan started as something else.
From 2021 to 2022, Sonan was a content and HubSpot services business for B2B SaaS companies. We wrote for marketing teams, ran HubSpot implementations, and interviewed founders for a series called Founder Focus.
That work taught me where B2B revenue teams actually lose time. What changed is the tooling. The problem did not.
The archive from that period is still online, including the eight Founder Focus interviews with the founders of Ugenie, Goodlawyer, Uxcel, LeadDelta, Chartd, Folio, Vonza, and Village Wellth. Season One is here.
Two client engagements from that period are still written up: Folio, where content work replaced paid acquisition and monthly SQLs rose 500%, and Markone Control Systems, an industrial automation project covering website, sales process and CRM that returned over 1000% on ad spend.
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