Who you sell to and why they buy
Ideal customer profiles, buying situations, positioning, products and approved messaging.
Connected systems, shared sales context and practical training
Give AI the context to help. Give your team the confidence to use it.
Your sellers may already use AI, but each person is working from different prompts, different documents and whatever they remember to paste into a chat. We connect the right sales systems, organize your company’s sales knowledge and configure reusable tools and skills around your workflows. Then we train your team using their actual work.
GTM brainExample
Customer profilesCurrent
PositioningCurrent
ObjectionsCurrent
PlaybooksDue
- Each source has a named owner
- CRM access scoped by role
- Playbook update due, owner notified
Connected sales systems
Make your sales systems accessible to AI.
Useful AI needs access to current information. We review how your chosen tools can access CRM records, meeting notes and approved documents, then configure the supported connections and permissions.
We agree on what AI can read, what it can change and where a person needs to approve the result. The starting point is your existing stack and the work you want it to support.
Your GTM brain
Your company’s sales knowledge, organized for AI to use.
What supports the conversation
Case studies, proof points, common objections and competitive context, linked to their approved sources.
How your team sells
Discovery guidance, qualification criteria, sales playbooks, templates and examples of good work.
What the team can promise
Pricing guidance and commercial approval rules, with responsibility for reviewing and updating them.
A maintained source of truth
Keep shared knowledge current and access appropriate.
We identify the source of truth for each area, resolve conflicting material and assign responsibility for keeping it current. Shared company knowledge stays separate from account-specific information and restricted records.
Reusable tools and skills
Turn good practice into work your whole team can repeat.
Your best research brief, discovery preparation or account plan should be repeatable across the team.
We configure shared instructions, templates and tool connections around those tasks. Each defines the information to use, the steps to follow, the expected output and what the seller needs to check. The result is a practical starting point your team can reuse and improve.
Seller training and adoption
Train sellers on the work they actually do.
Training uses your accounts, your sales process and the tools your team will use afterwards. Sellers learn how to request useful work, check sources, spot missing context and correct an output.
Managers learn how to review quality and identify where the setup needs improvement. A named internal owner gets the documentation and guidance needed to maintain the foundation.
Ongoing ownership
Keep it useful as the business changes.
Products change. Messaging evolves. Tools gain new capabilities. Permissions and connections need reviewing. Ongoing support keeps the GTM brain, reusable skills and connected systems aligned with how your team sells.
Working with Sonan
A clear starting point.
We begin with a free discovery call to understand the problem and decide whether Sonan is a fit. Where a review is useful, the $500 review produces a written assessment and recommended scope. The four-week fix is $7,500, with the scope agreed before work begins. Ongoing ownership is available from $2,000 per month, quoted in writing for your setup.
Related services
Free 30-minute discovery call