Looking to Attract Customers? How a Content Writing Service Can Help

Written by Patrick Socha

Patrick Socha is the founder and managing director of Sonan Digital Inc. He is a seasoned business growth professional with a background in B2B Sales.

February 21, 2021

Being a small business owner or manager can be a daunting task. Often times you’re needing to wear multiple hats while trying to drive growth. In the modern era, online discoverability for your business is more important than ever. When customers go to search for your business, the last thing you want is for them to discover your competitors along the way. Partnering with a content writing service can be a great investment to help drive long-term growth. An aligned content writer will take the time to develop a strong understanding of your business to produce the right content.

What is a Content Writing Service?

A content writing service is typically an experienced writer who knows how to produce content specifically designed to help your business. Their aim is to help educate your prospective customers, while also building trust along the way. Firstly, they take the time to develop a content strategy and plan. The goal of this is to have a clear understanding of what you wish to communicate and to whom.

Oftentimes, the cornerstone of content writing is a blog hosted on your company’s website. From the snippets of content produced, you can reuse and repackage the material for social media or even email newsletters for further reach. The goal is to have content that doesn’t read like an advertisement, but instead aims to educate and inform.

Why Partner with an Experienced Content Writer?

Now being the savvy entrepreneur that you are, you might be thinking, “Hey, I can do this myself”. And while you certainly can, content writers are trained in SEO (Search Engine Optimization, which can help make each article relevant to what people are actually searching for. Often times instead of targeting a topic, a better approach is to answer specific questions. Search engines such as Google have amazing algorithms whose job it is to bring their users to great content. By tailoring your content correctly, you have a much higher chance of being found.

Here at Sonan Digital, our team is experienced in content writing for a variety of industries. If you’re looking to help boost your discoverability–our team would be glad to see how we can help.

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