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In our latest installment of Sonan Insight's Founder Focus, we had the pleasure of sitting down with Ugenie's Founder, Susan Kabani. Susan and her team are aiming to make the world of community building accessible to businesses and organizations of many shapes and...
The problem is two-fold. The more obvious one is that law firms are expensive and scary, and people avoid calling them. I can’t tell you how many times I’ve spoken to a founder, and they avoid calling law firms because last time they did — they got a $400 bill. Or...
When it comes down to presenting an innovative B2B product or service, there are few better options than the creation of a B2B Marketing White Paper. The right piece can prove that you understand your prospects' needs on a deep level and have carefully crafted a...
With paid content marketing, it is possible to generate massive results in relatively short periods of time. Many content marketers make the mistake of overly investing in content creation, while leaving little room in the budget for promotion and distribution....
The ultimate problem we are seeing is that designers are placed in an unfair position when it comes to skills development. Comparing the space to those looking to get into development—where there are extensive resources for anything from skills-development to...
When it comes to filling your pipeline with great opportunities, B2B lead magnets are a powerful tool. In B2B, the buying process is typically lengthy, with 95% of buyers being out of the market at any given time. Being able to engage with buyers at different stages...
Our first few customers joined without us spending any money. Social media is free. Whether it's Facebook, Twitter, Instagram, TikTok—if you just keep talking about your business every day and the problem it solves for your audience—people will come.-Uyi Abraham As...
![Top B2B Digital Marketing Trends [Updated for 2022]](https://sonan.ca/wp-content/uploads/2022/02/16.png)
The past year has unlocked huge potential for businesses with a prominent online presence. According to a recent report by McKinsey, "Digital adoption has taken a quantum leap at both the organizational and industry levels." The firms that have focused on staying...
Are we there yet? No. Are we there yet, now? Still no. As we learned as kids, good things often take time. In the world of content marketing, blogging results are no exception. Learning about your audience, creating content for them, promoting that content, and having...