-1024x320.png "Untitled design (2)1-1")
![Building Effective B2B Search Marketing Campaigns [SEM – 4 Top Tips]](https://sonan.ca/wp-content/uploads/2022/01/Blog-Post-Template-1920-x-1200-px.jpg)
Search Engine Marketing (SEM for short) is an extremely valuable technique for B2B companies if done right. At any given time, 95% of B2B decision-makers are not currently looking to buy. This presents an interesting challenge for revenue leaders. With outbound and...
Content strategy alignment enables organizations to make the most of their content efforts. Instead of viewing the production of content separately for each department, one can approach it holistically. By having each department create content separately,...
Have you taken the time to analyze your content marketing KPIs? When is the last time you measured the success of your ROI? According to Semrush, 84% of businesses have a content marketing strategy, but only 11% think they have an excellent one. Content strategy...
In the world of content creation for business, SEO (Search Engine Optimization), is often a key consideration. In this post, we provide the most fundamental SEO copywriting tips to ensure your posts are reaching their target audience. If you are new to the world of...
In our earlier blog posts, we discussed how to create a content strategy. Once you have decided on the strategy, target, and format of your content, how you will distribute it is a major factor in ensuring success. In today's post, we will discuss which social media...
Upon deciding to implement a targeted content marketing strategy, there are certain elements that should be in place for success. It is often easy to get consumed by creating content that serves no real purpose. Don't get caught in the trap of producing content...
Considering the benefits of content marketing? In the world of modern digital marketing, buyers can often be bombarded with options. They are able to compare and contrast alternatives faster than ever before, with ample information available and low friction. As a...
![What is Content Marketing? [A Beginner’s Guide]](https://sonan.ca/wp-content/uploads/2021/11/28.png)
In the world of B2B, content marketing is king when it comes to long-term brand building. In the crowded world of outbound and performance marketing, an effective content strategy can set your brand apart. While many companies know this, it can be understandably...
![B2B Website Best Practices: [5 Tips to Improve Conversions]](https://sonan.ca/wp-content/uploads/2021/10/Blog-post-proposals.png)
In 2021, your website remains the cornerstone of a strong digital web presence. Before considering your company, or often contacting your sales team, your website is the first place prospective customers visit to learn more. Therefore, it is vital that you as a...