Define the right new accounts
Build Apollo searches using company size, industry, location, relevant technologies and the roles you sell to. Exclude existing customers, active opportunities and accounts your team should not approach.
New-account prospecting, built on Apollo
Give your reps a reason to reach out.
Find new accounts that fit your market and give your reps a relevant starting point. We configure Apollo searches around your ideal customer profile, use available hiring, growth and intent signals to prioritize accounts, then research the business and prepare outreach for your team to review.
Accounts worth a callExample
- HiringA target account is adding relevant rolesCheck the opening and why it matters for your offer
- GrowthA company in your market is growingCompany or department growth adds timing context
- FitThe business uses relevant technologyConfirm compatibility, then identify the right buyer
- Evidence and available dates travel with the account
- Draft ready for the rep to approve
Relevant to your market
The useful signal depends on what you sell.
Relevant hiring may point to investment in a function you support. Headcount growth may make an account worth investigating. Technology data can help establish fit. Each becomes useful when we can explain the connection to what you sell.
We agree on your target market and the evidence worth acting on, then configure the searches, research and handoff around them. A signal prioritizes investigation; it does not establish that a company is ready to buy.
Where we start
Find the moments worth acting on.
Prioritize relevant hiring and growth
Use available job-posting and company or department growth filters to narrow the list. Check the supporting detail before turning a hiring signal into a claim in outreach.
Add funding or intent where useful
Where your Apollo plan and access support it, add relevant funding data or company-level research intent. Intent helps rank accounts; it does not identify which individual researched a topic.
Find the buyer and prepare the approach
Identify appropriate contacts, research the account and explain why it may be relevant. Prepare a focused brief and outreach draft, with the supporting evidence available to the rep.
What the rep receives
A short queue with a reason behind every account.
The evidence and its relevance
Why the account fits, which available signals raised its priority, and the source and dates where supplied. Separate verified facts from the proposed business connection so the rep can judge the approach.
The context and next step
The relevant buyer, assigned account owner and a suggested approach, with outreach ready for review. CRM checks keep existing relationships, active deals and exclusions out of a net-new prospecting queue.
Connected to your sales process
Connect prospecting to the CRM your team uses.
We configure the list refresh and CRM handoff around the access your tools support. Before implementation, we confirm the available Apollo filters, integration or export route, refresh schedule and enrichment costs. Availability in the Apollo interface does not mean every filter is available through an API.
Your team reviews the outreach and handles the conversations. We maintain the searches, prioritization rules, research and routing behind them. No automatic sending is included in this setup.
Measure and refine
Measure what becomes useful pipeline.
We track which signals reps accept, which lead to qualified conversations and which become opportunities. That feedback helps us remove noisy triggers and improve the approach.
We start with a small set of signals and expand when the results justify it.
Working with Sonan
A clear starting point.
We begin with a free discovery call to understand the problem and decide whether Sonan is a fit. Where a review is useful, the $500 review produces a written assessment and recommended scope. The four-week fix is $7,500, with the scope agreed before work begins. Ongoing ownership is available from $2,000 per month, quoted in writing for your setup.
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Free 30-minute discovery call