Frequently Asked Questions

Sonan Digital Inc. is a Canadian company with staff across the country. We are digital by default and plan on scaling globally. 

For our content marketing and sales enablement clients, we prefer long-term engagements. Please see our pricing page for more details. Depending on your company’s exact needs, we are happy to adjust our plans where possible and as needed.

When it comes to technical writing and other projects, we are happy to work on a per-project basis or handle knowledge base management on an ongoing basis. Get in touch with our team and we’d be happy to provide a quote.

Yes! We serve customers in a wide range of geographies and regions including the United States, UK, Europe, and Australia.

Yes! We work with many companies, small and large that rely on us to assist with content and marketing strategy. If you are unsure of where to start, our team will be able to assess your needs and guide you through the process from strategy to execution.

We can assist with content creation ranging from blog posts, to eBooks, to infographics and more. We are also able to assist with video and audio content, depending on your specific production needs. For additional information regarding the extent of our services please check out our content marketing page.

Yes! We love helping our clients with their email marketing, from design, to copy, and content, we have you covered.

We understand that social media is a vital part of content promotion. We offer B2B social media management as an available add-on to our content production services. For more information check out our pricing page.

Yes! We are happy to help with paid content promotion. From Google, Facebook, and LinkedIn, we know that promoting your content through these paid channels is an effective way to build awareness and interest in your target audience.

We hate lighting money on fire and understand that content marketing is a long-term game. We measure performance in a number of ways:

• Leads Generated
• SEO Performance
• Social Media Performance
• Traffic, Shares, Comments
• Brand Awareness

Content marketing is a long-term game. Consistency over time is key to generating positive ROI. With our paid content promotion and social media management packages, the companies we work with can start seeing results within a month. If you rely solely on SEO, the time frame for this is longer, ranging from 8-18 months. For more information on this, check out our blog post on the topic.

We work with a number of decision-makers, from founders, to CMOs, to content marketing managers. There are many ways to approach content production. Building a content team fully in-house is an excellent option if you have the resources, however, you will still also have to rely on a number of technical experts for SEO, graphic design, writing, and video production. We offer complete content creation packages for less than half of what a single junior content marketer typically costs, while still providing a dedicated point of contact on the Sonan team.

Working with individual freelancers is an option that many of our customers start with. While it can be a compelling option if you have the capacity to coordinate multiple specialists many of our customers find the process overly time-consuming. We offer complete content creation packages that replace the following:

• Strategists
• SEO Specialists
• Writers
• Designers
• Editors
• Social Media Specialists
• Paid Media Specialists
• Video Editors

While there are many other marketing and content agencies out there, the Sonan Digital team provides a wide range of services and expertise while also building strong relationships with each of our clients. Instead of paying the premium of larger agencies or managing an army of specialists, Sonan Digital offers a blended approach that combines a wide range of services centering around content creation at competitive rates.

Given the complex nature of technical writing projects and needs, the answer to this is that it depends. Our projects start at $5000 and can range depending on the following:

• Product Complexity
• Existing Documentation
• Learning Support Available
• Length of Desired Documentation or Training Program
• Format of Technical Writing
• Visual and Graphic Design Elements

We’d love to give you a more transparent answer! The easiest way to get an exact quote for your project is to contact us.

Our process to create engaging and successful technical documentation is as follows:

1. Initial Consultation & Needs Assessment
2. Scope & Deliverable Clarification
3. Proposal Creation
4. Proposal Acceptance
5. Initial Learning Period (We Prefer Interviewing Subject Matter Experts)
6. Internal Knowledgebase Creation
7. Initial Content Creation & Review
8. Writing & Graphic Design
9. Project Review
10. Final Publishing
11. Final Acceptance and Project Closeout

Our team has a background in written content creation, business analysis, engineering, and computer science. Our wide range of education and past experiences makes us well suited for a number of B2B products. We typically aim to serve products that are used by those outside of IT departments. We strive to serve products that can benefit from our clear and concise writing style. If you are unsure if we are right for your project, it’s best to get in touch and we’d be happy to give you a straight answer.

Yes! Our team of expert writers is well suited for writing projects that are designed to be used for education and training purposes.

Depending on your exact needs for distribution, we can create final products ranging in format from PDFs, to interactive knowledgebases (thanks to our partnership with HubSpot), to video guides, and more.