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Ugenie’s Susan Kabani on Empowering Community Leaders
In our latest installment of Sonan Insight's Founder Focus, we had the pleasure of sitting down with Ugenie's Founder, Susan Kabani. Susan and her team are aiming to make the world of community building accessible to businesses and organizations of many shapes and...
Goodlawyer’s Brett Colvin on Demystifying Law for Entrepreneurs
The problem is two-fold. The more obvious one is that law firms are expensive and scary, and people avoid calling them. I can’t tell you how many times I’ve spoken to a founder, and they avoid calling law firms because last time they did — they got a $400 bill. Or...
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How-To Guide: Creating a Winning B2B Marketing White Paper
When it comes down to presenting an innovative B2B product or service, there are few better options than the creation of a B2B Marketing White Paper. The right piece can prove that you understand your prospects' needs on a deep level and have carefully crafted a...
SaaS Thought Leadership 101: A How-To Guide
Let's chat SaaS thought leadership. Over the past few years, SaaS has become one of the fastest growing industries across the board. Most businesses ultimately rely on some form of SaaS, whether it be for marketing, organization, hiring, and more. In an increasingly...
The Role of Paid Marketing Channels in Content Marketing
With paid content marketing, it is possible to generate massive results in relatively short periods of time. Many content marketers make the mistake of overly investing in content creation, while leaving little room in the budget for promotion and distribution....
Uxcel’s Gene Kamenez on Nurturing The Next Generation of Designers
The ultimate problem we are seeing is that designers are placed in an unfair position when it comes to skills development. Comparing the space to those looking to get into development—where there are extensive resources for anything from skills-development to...
The Best B2B SaaS Marketing Blogs All Founders Need to Follow
Wondering where to start in the world of B2B SaaS? We've compiled an epic list of SaaS marketing blogs offerings actionable advice, tips and tools of the trade—all from some of the best people in the industry. Our SaaS marketing blogs roundup covers a little bit of...
The Best B2B Lead Magnets for High-Growth SaaS Companies
When it comes to filling your pipeline with great opportunities, B2B lead magnets are a powerful tool. In B2B, the buying process is typically lengthy, with 95% of buyers being out of the market at any given time. Being able to engage with buyers at different stages...
LeadDelta’s Ved Rasic on Taking Charge of Your Social Capital
In the process of building our last startup, I became very passionate about software and just building different projects. That's when I started LeadDelta, which is your social capital manager. We are trying to disrupt how people connect, how they generate value, and...
Chartd’s Hanan Shpungin on the Importance of Financial Planning for Your Business
As part of our Founder Focus series featuring conversations with up-and-coming SaaS companies, we had the pleasure of interviewing Hanan Shpungin. Hanan Shpungin is the Founder and CEO of Chartd, a B2B SaaS platform that helps owners of small businesses make...
B2B SaaS Inbound Marketing: Top 6 Techniques to Use in 2022
Introduction to Inbound Marketing B2B SaaS inbound marketing can be a complex topic, but it doesn't have to be. Inbound marketing for B2B brands is simply building awareness and establishing trust with potential customers, through the use of internal content. This can...
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