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Practical Tips for B2B SaaS Content Creation
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Goodlawyer’s Brett Colvin on Demystifying Law for Entrepreneurs
The problem is two-fold. The more obvious one is that law firms are expensive and scary, and people avoid calling them. I can’t tell you how many times I’ve spoken to a founder, and they avoid calling law firms because last time they did — they got a $400 bill. Or...
How-To Guide: Creating a Winning B2B Marketing White Paper
When it comes down to presenting an innovative B2B product or service, there are few better options than the creation of a B2B Marketing White Paper. The right piece can prove that you understand your prospects' needs on a deep level and have carefully crafted a...
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Vonza’s Uyi Abraham on the Benefits of Consolidating Your Business Tools Into One Platform
Our first few customers joined without us spending any money. Social media is free. Whether it's Facebook, Twitter, Instagram, TikTok—if you just keep talking about your business every day and the problem it solves for your audience—people will come.-Uyi Abraham As...
![Top B2B Digital Marketing Trends [Updated for 2022]](https://sonan.ca/wp-content/uploads/2022/02/16.png)
Top B2B Digital Marketing Trends [Updated for 2022]
The past year has unlocked huge potential for businesses with a prominent online presence. According to a recent report by McKinsey, "Digital adoption has taken a quantum leap at both the organizational and industry levels." The firms that have focused on staying...
Blogging Results: How Long Will it Take?
Are we there yet? No. Are we there yet, now? Still no. As we learned as kids, good things often take time. In the world of content marketing, blogging results are no exception. Learning about your audience, creating content for them, promoting that content, and having...
![Building Effective B2B Search Marketing Campaigns [SEM – 4 Top Tips]](https://sonan.ca/wp-content/uploads/2022/01/Blog-Post-Template-1920-x-1200-px.jpg)
Building Effective B2B Search Marketing Campaigns [SEM – 4 Top Tips]
Search Engine Marketing (SEM for short) is an extremely valuable technique for B2B companies if done right. At any given time, 95% of B2B decision-makers are not currently looking to buy. This presents an interesting challenge for revenue leaders. With outbound and...
Folio’s Amy Tang on Improving the Guest Experience for Short-Term Rental Hosts
Raising capital was both harder and easier than I thought it would be. As a first-time founder, it was all new to me. I quickly learned that the way you sell your company to investors is very different than the way you sell your product to customers.-Amy Tang, Founder...
Content Strategy Alignment: Connecting Marketing, Sales, and Support
Content strategy alignment enables organizations to make the most of their content efforts. Instead of viewing the production of content separately for each department, one can approach it holistically. By having each department create content separately,...
Village Wellth’s Robert Irwin on Shaking up the Outdated Business Acquisition Industry
Similar to a real estate transaction where you would typically have a buy side and a sell side realtor, in the world of small business acquisition, there’s very little buy-side support to help buyers navigate this system.-Robert Irwin, CEO of Village Wellth As part of...
How to Analyze the Success of Your Content Marketing Through KPIs
Have you taken the time to analyze your content marketing KPIs? When is the last time you measured the success of your ROI? According to Semrush, 84% of businesses have a content marketing strategy, but only 11% think they have an excellent one. Content strategy...
How to Repurpose your Content With a SaaS Email Marketing Strategy
So you've spent all this time producing killer content—great! But perhaps over time, you're feeling drained and experiencing writing fatigue. You don't have to constantly turn the wheel. Instead, consider repurposing your content through SaaS email marketing. By...
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