Conversion Rate Optimization Tools for E-Commerce

When running an e-commerce website, there are a few things within your control. Ad spend, website content and the overall website design are all factors that can have a massive impact on your sales. However, it is oftentimes difficult to understand how users actually interact with your site. This often leads to a guessing game of trial and error, making changes and awaiting results. Attempting to improve blindly can be a challenge! Luckily, there are conversion rate optimization tools that you can implement that allow you to develop a deeper understanding of your visitors’ interactions.

Google Analytics – Diving into Data

Firstly, a conversion rate optimization tool that has been around for a number of years is Google Analytics. It is a industry standard for good reason. It provides valuable information as to where your traffic comes from, how it moves through your site design and many other useful details. From time on each page, to drop-off rates, as well as overall website speed, there are many useful insights to be gathered. Beyond that, it also allows you to easily compare different sets of data between periods. This tool is extremely powerful when used correctly. Google Analytics also offers many helpful insights specifically for e-commerce sites. It allows you to track add-to-cart actions, checkouts, order values, and much more. The tool is free to use, but can be overwhelming at first glance. Working with a team of experts can allow you to get the most out of the tool.

Hotjar – A Visual Approach

If you’re just starting your e-commerce store or prefer a more visual approach, Hotjar is another great conversion rate optimization tool. It has multiple features, but one of the most valuable being the ability to view recordings of how users interact with your site. This allows you to see what elements may be underperforming or missing. Is your add-to-cart button too small? Do you have too much text or are your photos perhaps too large? By seeing each user session individually, you can quickly see and implement improvements. Hotjar also provides other valuable tools such as website surveys and quick feedback widgets. It is also free to implement and very easy to use.

Implementing Conversion Rate Optimization Tools

In conclusion, by getting started with both of these conversion rate optimization tools, you can start improving your website’s performance. Partnered with other improvements such as live chat widgets, and expertly written content, you can boost your chances of success. If you’re looking for professional help to grow your business, the Sonan Digital team specializes in e-commerce and would be happy to help.