Why An Email List is Key in Today’s Digital Marketing Landscape

Always wondered why businesses are pushing their email list?

To this day, email marketing remains one of the most effective tools for driving sales and brand awareness to your business. It also allows an open communication channel with your customers 24/7, which can be hard to access through any other platform. In a B2B lead gen context, 61% of marketers report email as producing the highest ROI for their firms, according to Chief Marketer.

So What is an Email List?

Simply put, an email list is a collection of customers’ emails who would like to stay up to date on deals, promotions, new items, and general information from your business.

Email lists should be a top priority, as recent data has shown that email marketing is the best way to connect with customers, even over social media. Still not convinced? This study discovered that email is 40 times more effective at acquiring new customers, even over Facebook or Twitter.

One other key thing to note, your email subscriber list becomes your property. Plenty of companies build their marketing on Facebook or Instagram ads, which is fine, but those platforms could disappear tomorrow and you’d no longer have access to the customer base you once did. Even Google can change its algorithm, bumping your website ranking to the second or third page. Once you have an email list, you have an asset in the world of online marketing.

How Do I Grow My Email List?

Featuring a prominent option to sign up for your email list on your home page is the number one thing you can do today to encourage customers to sign-up and create a long lasting relationship.

But there are plenty more options to incorporate your email list across your pages:

1. Include a subscribe button on every landing page of your website
2. You can incorporate a pop-up image with the option to subscribe on your home page, or subsequent pages
3. Include a pop-up subscribe option when the customer goes to exit your site as a final reminder
4. Promote your email list across your social channels. Link directly to your email list in your Instagram bio, Facebook page or even in your Twitter bio.
5. Offer a free incentive on your website or social media platforms. Often something like a free ebook, checklist, exclusive content or discount code provides incentive for customers to join your email list and leads to high conversion.

I Have Subscribers, Now What?

One of the most important things you can do once customers start subscribing to your email list is build out automated email campaigns that send out every two to three weeks. These can be little reminders about your brand, or even offering discount codes to convert your subscribers into customers. There are plenty of tools available, such as Seguno for Shopify or HubSpot that you can directly integrate into your website to remove the hassle of remembering when to send each specific email to your customer. Let the tools do the hard work for you, leaving more time to focus on the big picture.

The best part? The lifespan of these email campaigns can be weeks, even months! As long as they are sitting there in the email inbox, they can be referenced time and time again. A social media campaign, in comparison, has a lifetime span of a few seconds, where you have to really make every moment count. Email marketing is free and will remain the key to conversion for years to come.

If all this sounds overwhelming, let our team at Sonan Digital set up your inbound email marketing strategy today! With our team of experts, we’ll have your email list set up and growing in no time.