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When it comes down to presenting an innovative B2B product or service, there are few better options than the creation of a B2B Marketing White Paper. The right piece can prove that you understand your prospects' needs on a deep level and have carefully crafted a...
Let's chat SaaS thought leadership. Over the past few years, SaaS has become one of the fastest growing industries across the board. Most businesses ultimately rely on some form of SaaS, whether it be for marketing, organization, hiring, and more. In an increasingly...
With paid content marketing, it is possible to generate massive results in relatively short periods of time. Many content marketers make the mistake of overly investing in content creation, while leaving little room in the budget for promotion and distribution....
When it comes to filling your pipeline with great opportunities, B2B lead magnets are a powerful tool. In B2B, the buying process is typically lengthy, with 95% of buyers being out of the market at any given time. Being able to engage with buyers at different stages...
Introduction to Inbound Marketing B2B SaaS inbound marketing can be a complex topic, but it doesn't have to be. Inbound marketing for B2B brands is simply building awareness and establishing trust with potential customers, through the use of internal content. This can...
![Top B2B Digital Marketing Trends [Updated for 2022]](https://sonan.ca/wp-content/uploads/2022/02/16.png)
The past year has unlocked huge potential for businesses with a prominent online presence. According to a recent report by McKinsey, "Digital adoption has taken a quantum leap at both the organizational and industry levels." The firms that have focused on staying...
![Building Effective B2B Search Marketing Campaigns [SEM – 4 Top Tips]](https://sonan.ca/wp-content/uploads/2022/01/Blog-Post-Template-1920-x-1200-px.jpg)
Search Engine Marketing (SEM for short) is an extremely valuable technique for B2B companies if done right. At any given time, 95% of B2B decision-makers are not currently looking to buy. This presents an interesting challenge for revenue leaders. With outbound and...
Have you taken the time to analyze your content marketing KPIs? When is the last time you measured the success of your ROI? According to Semrush, 84% of businesses have a content marketing strategy, but only 11% think they have an excellent one. Content strategy...
So you've spent all this time producing killer content—great! But perhaps over time, you're feeling drained and experiencing writing fatigue. You don't have to constantly turn the wheel. Instead, consider repurposing your content through SaaS email marketing. By...