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Sonan Insights
Practical Tips for B2B SaaS Content Creation
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The Role of Paid Marketing Channels in Content Marketing
With paid content marketing, it is possible to generate massive results in relatively short periods of time. Many content marketers make the mistake of overly investing in content creation, while leaving little room in the budget for promotion and distribution....
Uxcel’s Gene Kamenez on Nurturing The Next Generation of Designers
The ultimate problem we are seeing is that designers are placed in an unfair position when it comes to skills development. Comparing the space to those looking to get into development—where there are extensive resources for anything from skills-development to...
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E-Commerce Store or Website? What’s Right For My Business
In today's online world there are two leading ways to represent your business. Both websites and e-commerce stores can help you educate prospective customers and generate demand for your product or service. Oftentimes, the nature of your business will decide what...
![How To Setup A Winning Shopify Store [One That Generates Sales]](https://sonan.ca/wp-content/uploads/2021/04/21.png)
How To Setup A Winning Shopify Store [One That Generates Sales]
After working on your business idea or existing operation, you've decided that Shopify is the platform that you wish to use to launch. Excellent choice! As a leader in the space, it allows most businesses to launch their online store and integrate with other platforms...
![How to Get Started Selling Online [E-Commerce 101]](https://sonan.ca/wp-content/uploads/2021/04/12.png)
How to Get Started Selling Online [E-Commerce 101]
Over the past year, consumers have continued to embrace online shopping unlike ever before. Instead of heading to their local store, more people are turning to the web to buy what they're searching for. As a business owner or manager, there are huge potentials for you...
Conversion Rate Optimization Tools for E-Commerce
When running an e-commerce website, there are a few things within your control. Ad spend, website content and the overall website design are all factors that can have a massive impact on your sales. However, it is oftentimes difficult to understand how users actually...
Why Add a Live Chat Widget to Your Business Website?
How often do you visit a website and have a specific question that needs answering? Oftentimes, visitors are unsure if a company can handle their requests or would like further details before proceeding. Questions such as average budget, lead time, or more technical...
Why An Email List is Key in Today’s Digital Marketing Landscape
Always wondered why businesses are pushing their email list? To this day, email marketing remains one of the most effective tools for driving sales and brand awareness to your business. It also allows an open communication channel with your customers 24/7, which can...
Looking to Attract Customers? How a Content Writing Service Can Help
Being a small business owner or manager can be a daunting task. Often times you're needing to wear multiple hats while trying to drive growth. In the modern era, online discoverability for your business is more important than ever. When customers go to search for your...
How to Build a Website That Generates Leads
The goal of most business websites is to educate prospective customers, ideally converting them into leads. With this in mind, the question of how to build a website that is optimized to generate new business often comes up. In the world of inbound marketing, where...
Why Your Healthcare Organization Can Benefit from Content Writing
A huge part of choosing a healthcare provider, whether it be a plastic surgeon or physiotherapist, is largely based on trust. The first thing a potential patient is going to look for is a doctor that aligns with their values and one they can TRUST. Luckily, content...
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